The fastest path from question to conversation.
Rally connects participant data, end-to-end study management, and governance in one enterprise-ready platform, making it easier to connect and build with your users.
Our infrastructure makes research safe and scalable
Rally was built for the reality that everyone in the product development lifecycle needs access to users, and a way to ensure that access is safe, governed, and operationally sound.
Every builder, rallied around real users.
Your users, organized and ready to talk.
Rally's Participant CRM compounds over time: the more you use it, the richer it gets so you spend less time on every study.
Pull from anywhere your users already live: Snowflake, Salesforce, CRM exports, or direct API — so your participant database reflects your actual customer base.
Know the full history before you reach out: consent status, contact frequency, incentive history — all there, so no one gets over-contacted or mis-targeted.
Find the perfect participants: dynamic segments adapt to your rules so your users stay protected and your panels stay warm.
Build studies in minutes.
Go from "I have a question" to "the session is done and the clip is in Slack." Flexible enough for a seasoned researcher, and structured enough for a PM who's never set up an interview before.
From question to live study in minutes: the guided builder handles screeners, consent, scheduling, and outreach — so the research starts now, not next quarter.
Scheduling that runs itself: automated outreach, confirmations, reminders, and rescheduling — so the only thing you do is show up to the session.
Ensure an exceptional participant experience: Send out incentives via personalized, branded emails that not only represent your company well, but are easy to redeem.
Your whole team, connecting together.
The moment a user speaks, the learning belongs to everyone. Observer rooms put stakeholders, PMs, and leadership in the room invisibly: watching live, reacting in real time, building conviction before the debrief ever happens.
Watch live without disrupting the session: private livestreams let your whole team join and react without participants ever knowing they're there.
Capture the moments that matter: comments from observers sync to the transcript, so the insight that lands in the room doesn't get lost.
Clips stakeholders will actually watch: auto-generate highlights from recordings so the user's voice reaches beyond the session.
Pay participants the moment the session ends.
The session ends but the logistics stay on track. Rally handles incentive delivery automatically, so participants get paid on time, every time, and your team never touches a payout queue again.
Global payouts, zero manual work: send incentives in 2,000+ options across 200+ countries the moment a session wraps — no logging in, no processing backlog, no spreadsheet.
Approve in one tap: in agent-enabled workspaces, the agent prepares each payout and surfaces it for your sign-off — so incentives go out fast without bypassing your controls
Compliance built in: consent verification, incentive caps, and payout rules are enforced automatically, keeping every payment within the guardrails your org sets
Democratize research while staying in control.
Rally's governance and compliance layer makes it safe for PMs to get user feedback without a researcher in the loop every time.
Contact frequency protection: avoid participation fatigue with engagement rules per participant, per panel, or per study type
Automated consent management: consent forms attach to participants at the record level, expiry is tracked, and re-consent workflows trigger automatically
Role-based access that matches your org's reality: define who can build studies, approve incentives, run recruiting, and view sensitive PII — so research scales without risk
Research faster, any way you want.
The infrastructure makes user access trustworthy. Rally Agent makes it easy. Kick off studies, recruit participants, schedule sessions, and send incentives automatically — from Claude, Cursor, Slack or wherever you work.
Deep integrations to your existing stack.
Rally harmonizes the tools you already use so you can do end-to-end research, faster.
Make connection part of how every team builds
"Rally has single-handedly taken our confusing and complicated recruitment approach and helped my team build out a well-designed, engaging, and time-saving process."
"Rally has been a game changing tool for our Research Ops team. It's helped us consolidate down from multiple tools and made each step significantly more efficient."
"Rally has rapidly become my favorite UXR tool because of all the capabilities it enables and how surprisingly user-friendly it is, even with all these capabilities."
"Rally has really helped us see a vision where we can start creating panels for different purposes and growing our participant database in house, instead of reaching out to recruiters."
"Rally has reduced the burden on my small research team and opened up the ability to scale research easily within the larger organization. A tool worth the hype."
"Rally offers a centralized platform to manage all aspects of UX research, allowing researchers to focus more on insights and less on logistics."
Your users are ready to talk. Are you?
Explore Rally's Agentic Research Infrastructure.