Product principles that power Rally
At Rally, we’re on a mission to make Research easy. To get there, we follow a set of product principles that keep us focused on what matters most: delivering value to our users.
Our 5 product principles
Trust, above all else
We’re obsessed with earning and keeping your trust by delivering a reliable, high-quality product that works as expected, every time.
Craft matters (This is a company value too.)
We go beyond making things “just work”. We put care into every detail, aiming to make Rally as beautiful and intuitive as your favorite consumer apps.
Your voice, our roadmap
We believe that great products start with great research. It's at the core of what we help customers do, and what we do ourselves. We build what matters, because you tell us what matters.
Platform first
Rally isn’t just a tool — it’s a platform. Everything we build is designed to connect, scale, and work together, so you get more from it over time.
Familiar, not frustrating
You shouldn’t have to relearn everything. We stick to proven UX patterns and clear language, so using Rally feels intuitive right from the start.
The systems behind our standards
At Rally, we are committed to ensuring that our software is accessible to everyone, including individuals with disabilities. Our goal is to create a user-friendly platform that accommodates all users, regardless of their ability to see, hear, or move.
Read our Accessibility Policy here.
We don’t compromise on quality. Each bug report is addressed within 7 days.
With an on-call engineer, a support team committed to your strategy, dedicated Slack channels, an AI chatbot for instant answers, and a rich library of support articles, you get the help you need, fast.
Our support commitment
Research teams don’t just use Rally – they shape it. Every request you make becomes part of a living system: logged, connected to your team, and considered in context. We don’t chase upvotes or vanity metrics. We prioritize what unlocks better research at scale, and we make sure you see the impact of what you asked for.
We’re moving fast, but also intentionally. We publish all product updates monthly. Read more on our Changelog
