Prama Ayalasomayajula on how Research scales in growth teams

Why research breaks down in fast-moving teams — and how to fix it

Prama Ayalasomayajula, Staff UX Researcher at HubSpot, has done research inside some of the fastest-moving product organizations in tech — Uber, Meta, Zalando, and now HubSpot. In this AMA, she gets honest about why discovery so often breaks down in growth organizations and what it takes to make research usable, trusted, and fast.

Key takeaways:

Why fast-moving teams fail at discovery — even when they think they're doing research
How to treat research as an operating system, not just an activity
Making research fast without sacrificing rigor
Building trust with high-pressure product and growth teams
And more!

A must-watch for any researcher navigating speed, pressure, and business impact. Watch now!

Why research breaks down in fast-moving teams — and how to fix it

Key takeaways:

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