How Generative AI Helped LinkedIn Crack the Research Democratization Code

Traditional UX research can often become a bottleneck. By shifting to a model where every member of the product team is a "builder," LinkedIn has successfully increased both the speed of ideas and the pace of learning. Discover how to maintain high research rigor while handing the reins to PMs and designers through AI-powered automation and smart operational design.

In this session, you'll discover:

• The Agentic Model: How LinkedIn uses a custom research agent to provide instant access to company-wide knowledge, templates, and wayfinding for every builder.
• ‍The Three-Tiered Engagement Model: A balanced approach combining an agentic layer, direct user interaction programs, and embedded specialists for high-stakes projects.
• ‍Scalable Research Programs: Deep dives into UX Observations and Live Conversations - two programs designed to build empathy and provide rapid, actionable feedback without slowing down product shipping.
• ‍Operationalizing Success: How to design training, guardrails, and certification that empower non-researchers to conduct high-quality studies in hours, not weeks.