How UserTesting built a scalable customer panel with Rally

How UserTesting turned their customer panel into a research engine

Live from UserTesting's THiS 2024 conference in Austin, Rally CEO Oren Friedman sat down with Andrew Jensen, SVP of Product at UserTesting, to talk about how the company used Rally to build a scalable customer panel and break down the silos that were slowing their research down.

Key takeaways:

How UserTesting built a research-centric culture across a merged organization
The shift from centralized to democratized research — and what it unlocked
How Rally helped streamline manual processes and scale participant management
Lessons for any team trying to embed research into every stage of the product lifecycle
And more!

A real-world story of what scalable, customer-centric research looks like in practice. Watch now!

How UserTesting turned their customer panel into a research engine

Key takeaways:

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