Jake Burghardt on getting more value from research you’ve already done

Stop doing more research. Start using the research you already have.

Jake Burghardt, author of Stop Wasting Research, joined Rally to challenge one of the biggest assumptions in the field: that the answer to research's impact problem is always more studies. In this AMA, he makes the case that most organizations have an activation problem, not a production problem — and shares practical tools to fix it.

Key takeaways:

• Why valuable research goes unused — and the organizational dynamics behind it
• How to build systems for research activation, not just production
• Tools and frameworks for surfacing existing insights at the right moment
• How to change the culture around research reuse inside your team
• And more!

A perspective shift that could change how your entire research program operates. Watch now!