James Villacci on how to make research (and your research team) indispensable at your company

Research was a bottleneck. Here's how HelloFresh made it a backbone.

James Villacci, Head of Global UX Research at HelloFresh, joined Rally to share how he transformed UX Research from an afterthought to an indispensable function — building a productized, scalable system that supports teams across the company without exhausting his own. If your research team feels like it's always behind, this one's for you.

Key takeaways:

• How to speak the language of product and business — not just research
• Turning UXR from a bottleneck into a backbone through productization
• Building systems that scale research access without burning out your team
• Making research so indispensable that no one questions its value
• And more!

A concrete playbook for making research matter across the organization. Watch now!