Nikki Anderson's expert tips on securing stakeholder buy-in for your UX Research

5 steps to make your UX Research impossible for stakeholders to ignore

Nikki Anderson, founder of The User Research Strategist, joined Rally to share her proven method for identifying decision-makers, understanding what actually motivates them, and building the kind of stakeholder relationships that make research unavoidable. She calls it the Five-Step Influence Shift — and it works.

Key takeaways:

• How to identify the stakeholders who actually hold the keys to research adoption
• Decoding what motivates different stakeholder types — and what they're afraid of
• How to plant early micro-commitments that make buy-in feel like their idea
• Making research alignment unforgettable, not just informational
• And more!

This is one of the most practical stakeholder strategies we've heard, and Nikki teaches it step by step.