Roy Opata Olende on UXR's strategic home base — positioning for maximum impact

Where should Research live? Roy Opata Olende makes the case for positioning.

Roy Opata Olende, Head of UX Research at Zapier, joined Rally to tackle a question that shapes everything: where should research sit within an organization, and how does that position determine its impact? Drawing on his experience building and leading research at one of the fastest-growing companies in tech, Roy shares a clear-eyed framework for finding and defending research's strategic home base.

Key takeaways:

• How organizational positioning shapes research's influence — and how to change it
• What it means to establish research as a strategic function, not a support role
• How Roy's team at Zapier built credibility and expanded their scope over time
• Practical approaches to positioning research for maximum impact across the org
• And more!

A thoughtful, strategic conversation for research leaders ready to think bigger. Watch now!