Scott Garrison on AI's impact on the future of Research

AI is coming for research tasks. What does that mean for researchers?

Scott Garrison, Market Research Consultant and 12-year research leader, joined Rally to share his candid take on how AI is reshaping the field — what it's automating, what it's enabling, and what risks researchers need to stay on top of. This is a grounded, experience-backed perspective on where research is heading.

Key takeaways:

The tasks AI will automate first — and how to get ahead of it strategically
How AI opens the door for researchers to focus on strategy, not logistics
Why your foundational research skills matter more now, not less
How to evaluate AI tools with the same rigor you'd apply to any methodology
And more!

A practical, no-hype guide to navigating AI as a research professional. Watch now!

AI is coming for research tasks. What does that mean for researchers?

Key takeaways:

Speakers

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