Join us for an AMA with Walky Goode, Head of UX Research at Amazon, as we explore the kinds of research that happen outside the usual product research playbook. Walky's team works early in the roadmap, running strategic, qualitative research that uncovers opportunities for products, projects, programs, and policies, then hands those insights to product teams to dig into what the product work should be.

‍We'll cover:

🧭 How strategic research fits in before a roadmap exists, and how Walky's team identifies opportunities across products, projects, programs, and policies

🤝 What the handoff looks like when product teams pick up early research

🔍 Different ways to do research that aren't necessarily product research, and why they matter

📏 How a small research team supports much larger product and design orgs

🌱 How research roles are evolving, and why staying open to work beyond product research can pay off

🙋‍♀️ Your questions, answered live!

Whether you're trying to get research a seat at the table earlier, curious about research that goes beyond usability and feature testing, or rethinking where your own career could go next, this AMA will show you what research looks like when it's shaping the roadmap instead of reacting to it.