Balancing internal and external User Research to beat the competition
Discover the strengths and limits of internal and external panels, how to build a panel strategy that scales, and tips to foster cross-functional trust to unlock access to your users.
The best teams don’t choose, they combine.
Internal research panels made up of your actual users unlock deeper insight, long-term value, and the holy grail of UX: product-market fit. But external panels have their strength too, especially when speed and fresh perspectives matter most.
So what are the top teams doing? They’re not picking sides. They’re blending both.
