AMA with James: ‍

How do you scale research without burning out your top contributors?

Join us for an AMA with James Villacci, Head of Global UX Research at HelloFresh, as he shares how his team transformed UX Research from a bottleneck to a backbone — a scalable, productized system that supports teams across the company without exhausting his own.

We’ll cover:

🫣 How James went from resisting democratization to building a toolkit that unlocks self-serve research

📈 Why research needs a go-to-market strategy (and how to build one)

💰 How to make UXR indispensable, even when budgets and headcount are tight

🤔 What it really takes to live up to the idea of being customer-centric

🙋 Your questions! 

If you’ve ever felt the tension between research demand and team capacity, or you're curious about turning UXR into a platform your whole company can use — this conversation is for you.