Rally raises $11M to supercharge the future of user research

We’re excited to share some big news: Rally has raised an $11 million Series A investment, led by Canapi Ventures, bringing our total funding to just under $20 million. (Read the official press release here.)  

Rally was founded on a simple but powerful belief that great products start with great user research. And great research starts with talking directly to the people who matter most: your users. They’re the real experts, offering insights grounded in lived experience. When you skip this step, you’re building on assumptions. But when you engage users early and often, you build smarter, faster, and better.

Since our last funding round, we’ve seen a powerful shift. Research is no longer just the domain of specialized teams—it’s becoming a team sport. Designers, PMs, and other departments in the organization are stepping up as active contributors to research. But one challenge keeps coming up again and again: “We want to talk to our users more but it’s just too hard.”

That’s why Rally exists. We take the logistical headaches of things like scheduling, managing participants, and handling incentives. We automate them so your team can stay focused on what matters: meaningful conversations and actionable insights. All while following governance and compliance rules and best practices, so you can ensure research is happening safely. 

And our customers agree! Rally is trusted by research-forward companies like Adobe, Sonos, MongoDB, GitLab, BILL, Monzo Bank, and more. 

To date, Rally has helped leading brands manage and conduct research with more than 10 million users. 

And we’re just getting started.  

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Canapi Ventures, our growth partner

We’re delighted to partner with Canapi Ventures for this next chapter of Rally’s growth. Their high-caliber team has a proven track record of helping B2B SaaS companies build for the enterprise, especially those that care deeply about security and governance. They share our philosophy of building responsibly and for long-term customer value. 

What stood out most? Canapi gets it. From our earliest conversations, they immediately understood the pain points research teams face. They recognized the critical need for better infrastructure to support continuous user research. That shared vision made them the perfect partner for this next chapter.

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Thank you to our customers 

We want to extend a heartfelt thank you to our customers. Since day one, they’ve been incredible partners in our journey.

At Rally, we believe that great products start with great research, and our product is no different. Customer input is at the heart of everything we do. Whether it's through research sessions, direct feedback, or conversations in Slack, we deeply value every insight. Putting our customers first and collaborating closely with them is the foundation of our shared success. We’re committed to building the best User Research CRM out there, and this new round of funding will help us move even faster toward that goal.

We’re proud to be building Rally with our users—and we're truly grateful for the enthusiasm and support they continue to show us.

“RallyUXR enabled our company to 4x our research output! Prior to Rally we struggled to recruit our own customers for UX Research, but since adopting the tool we've done more research in three months than we did in the previous 12 months. We are finally able to regularly speak with our customers and the insights we are generating are improving our existing products (internal and external) but also better informing our product roadmap.” - Mahad Bullo, Staff UX Researcher, Included Health

“Rally has rapidly become my favorite UXR tool because of all the capabilities it enables and how surprisingly user-friendly it is, even with all these capabilities. I feel like my team and I have much more control over how we set up our studies and how we manage our database of participants. It honestly feels like a tool that was designed by UXRs or ReOps folks because of all the things they've considered and solved for when building the platform. Rally is also consistently rolling out new features and updates that have all been great improvements.” - Kathy Shi, Research Program Manager, MongoDB

"Rally offers a centralized platform to manage all aspects of UX research, allowing researchers to focus more on insights and less on logistics. It takes the hassle of out [sic] launching new studies, targeting the proper segments, scheduling sessions with many different stakeholders, and compensating participants after each study. It even has integrations with other tools in our research stack, which makes the whole process much more efficient. - Braden King, Sr UX Researcher, Webflow

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Plans for the future 

This new funding fuels our ability to invest deeply in product innovation and enterprise scale. We’re also exploring ways that AI and automation can unlock faster, high-quality user research for customers. We’re continuing to grow our product and go-to-market teams. (You can check out our Careers page to view open roles.)

We’re committed to building the best User Research CRM on the market. Our dedication to craft, quality, and attention to detail remains unwavering. By focusing deeply on this space, we prioritize both powerful functionality and ease of use—key elements that set us apart.

In case you missed it, over the past year, we’ve made major strides across product, partnerships, and community:

• Launched Rally for Teams: Custom user roles, granular permissions, and team-based access controls for better collaboration and security.‍
• Expanded integrations with leading data warehouses: Sync all UX research and customer data from tools like BigQuery, Snowflake and Salesforce to reduce silos and streamline cross-functional collaboration.‍
• Released Observer Rooms and Focus Groups: Richer research sessions with real-time stakeholder visibility.
• Shipped enterprise-grade governance features: Advanced governance, compliance and control for enterprise organizations.‍
• Rolled out a native integration with Respondent.io: Seamless recruitment of external panelists without leaving Rally.‍
• Built a first-to-market integration with Marvin: The integration with Marvin’s leading AI repository helps teams unlock self-serve research from participant recruitment to analysis.‍
• Welcomed several household-name enterprises to the platform: Expanded our footprint in large-scale organizations such as Adobe, Sonos, MongoDB, GitLab, BILL, Monzo Bank, and more.‍
• Hosted dozens of live AMAs, community panels, and research leadership dinners: Fostered a vibrant community of UX researchers and product leaders.

If you haven’t checked in lately, Rally is faster, more powerful, and ready for what’s next.

We’d love to connect with you! 

Whether you’re a longtime customer or just discovering Rally, we’d love to connect. We’re passionate about making continuous research effortless. 

Reach us anytime at hello@rallyuxr.com, follow us on social, or subscribe to our newsletter to stay in the loop. And if you haven’t tried Rally yet, schedule a demo and see how we’re making it radically easier to talk to your users.

This is just the beginning

User research is evolving—and fast. What used to be a niche function is now a core pillar of product development. At Rally, we’re here to power that shift. This $11 million Series A is more than just funding. It’s fuel for a movement. A movement where everyone building products can hear from their users, every step of the way.

We’re honored to be building this with our customers, partners, and community. Thanks for being part of the journey. We can’t wait for what’s to come! 

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